Or, Dropbox can extend a blanket authorization to a channel partner – anyone from a small VAR or reseller to a systems integrator or MSP – and the partner can make as many private offers as desired within the window of margin. In that scenario, an MSP can put Dropbox into a collaboration environment and profit from the managed service and the monthly subscription fees. Now, bringing Dropbox into the mix adds opportunity for partners such as managed services providers and resellers.įor instance, Dropbox – which AWS considers an independent software vendor – can authorize the resale of its technology through AWS Marketplace.

There’s Private Offers as one example, and Professional Services as another.

To make up for it, AWS Marketplace has spent the last four years launching programs that involve partners. The arrangement negated the need for the channel. “The original idea for Marketplace was more of an app store model, with providers on one side and customers on the other.” “Channel is a big investment area for us,” Chris Grusz, director of business development at AWS Marketplace.

Dropbox and amazon